We may not think much about the impact technology is having on our daily lives, let alone how it is affecting the way we do business online. Technology has become such an integral part of the lives of millions that it seems to be more of something that we take for granted. New technologies will always be introduced, and all we have to do is access it.
But online business may be being impacted the most by technology; specifically, internet technology. So much so, some say, that the increased competitiveness between companies and better customer service can be attributed to technology.
Internet Technology Is A Powerful Force
The reason internet technology is such a vital factor in the success of online business is because of its ability to allow companies to gain market share. Not only is internet technology flexible and scalable, it is necessary in order for online businesses to thrive.
When a business needs to grow quickly, sometimes it can falter because the infrastructure simply isn’t there to support growth at high speed. But when there are other elements in place to help a company keep pace with increasing demand, such as systems and applications, internet technology can be the key. The same is true when customer demands seem to be changing on the fly, but still must be dealt with in a timely and efficient manner.
Although there are millions of physical store locations in virtually all areas of the globe, they are no longer the only way for consumers to obtain goods. Today, apps, web sites and other online elements allow the physical store to also have a presence online, which tells the world they are open for business, thereby attracting many more potentials than a brick and mortar store may.
Technologies Contributing To Online Business Success
Internet technology has become integral to the project management branch of online businesses. The many tools available today for the purpose of improving project management speak clearly to this.
When a concept needs to be presented, there may be no better way to accomplish it than via a virtual news room, such as the one offered by project management tool Kapost. Once presented, the concept can be approved or denied by an editor. If you need to get together with a team to discuss ideas for your small or medium-sized business, TeamLab can facilitate group discussions with an in-house chat messenger.
Solutions in the cloud have proven that this form of data storage holds much value for the online business. More value to businesses can be added using tools like JoinContact, which any business multi-tasker can appreciate. This program allows for multiple file uploads with one click, in addition to giving the user the ability to link several tasks, documents and the like to discussion and other groups.
Online Business Technology Not Disappearing
According to at least one business professional, online technology is far too important to fade away, simply because it has far too many benefits. The ability to get online and video conference with other team members means that nothing is lost in translation with limited text communication. Instead, the flow of ideas can continue unfettered. As well, information can be passed instantly between the business and the client so that the client is always updated on the status of their projects or enquiries.
Indeed, even the hiring of employees can be increasingly streamlined with internet technology, which many companies are using to screen and recruit qualified individuals, in addition to placing employment ads online. One major benefit has been the fact that employees can take personality assessments online form the comfort of home, with the instant transmission of results to the hiring company, making them instantly aware of whether or not the candidate is a suitable employee.
However, some say that the increased reliance of businesses on technology is not a good thing. Just because we have mobile technology that allows us to work from anywhere, does not necessarily mean this is a positive thing. More of an ability to work around the clock can lead to more stress, and therefore stress-related health conditions down the road. Regardless of the technology that is developed in the future, it will remain up to us to decide when to turn it off.
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Guest author Lisa Morris writes on a variety of technology-related topics, including how internet service and other online technologies have opened up new opportunities for business owners.