Apple is making more money than ever, but it doesn’t seem to be enough. Not with conspiracy theories swirling around Apple’s secret slowdown of older iPhones while a cloud of uncertainty looms over its high-priced iPhone X.
It’s a reality check for a company accustomed to an unflinchingly loyal customer base. Apple expected buyers to embrace the iPhone X as a revolutionary device worth its $1,000 price.
But it appears many Apple fans aren’t impressed enough with the iPhone X to ante up. Many are instead opting for other recently released models selling for $200 to $300 less.
And consumers disillusioned by the slowdown of older devices may be even less inclined to upgrade now. Apple is replacing old batteries for just $29, which should obviate the slowing.